Labels, DSPs, PROs, distributors, publishers... with so many different sets of data, who is the definitive authority on music rights?

The music industry and various third parties have tried multiple times over the years to solve this fundamental problem. Usually by trying to create a unified, single system to meet the needs of all verticals in the industry.

The problem is complex and is rooted in the historical separation of artists from their IP rights and revenue generation. It is compounded by the un-attributable revenue model that incentivises opaque processes and incomplete metadata. In spite of this, we detect a sea change:

• government initiatives (UK IPO streaming inquiry and US Music Modernisation Act)
• growing pressure from artists and managers for a focus on transparency
• evolving metadata uses + values (algorithms, style guides, playlists)
• education creating artist empowerment and IP rights awareness
• emerging web3 technology opportunities

The Envoke approach is to leverage these areas of change from a different angle. Our purpose is to re-engage artists with their music, their revenue, and their equally valuable data. One of the direct ways to do this is re-connecting artists to their metadata, as artists are the source of information about their music. Developed using a complex combination of public policy, research, educational initiatives and emerging technologies; we are creating practical tools using innovative and rewarding design that recognises what the artist values and is motivated by. We take a human centred approach. Art is from the human, and metadata is a description of that art. We return that focus to the individual and generate the metadata from that source.